the strategic brand
Think of this premium package as soul searching for your brand.
This is where we uncover your brand's DNA, clarify your vision, and build the strategic foundation for a launch—or relaunch—that's thoughtful, impactful, and unmistakably yours.
This is for you if you need
✓ Real Strategy, not just visuals
We’ll dig into your ideal clients, research your competitors, and uncover what actually sets you apart—the thinking that a logo alone can't give you.
✓ A Foundation built to last
Your positioning and voice, defined clearly enough to guide every decision after this—not just this project, but every piece of marketing you create going forward.
✓ Everything you need, done right
A full suite of logos, color, typography, business cards, layouts, and social assets. All built from that strategy, not guessed at separately.
You’ve outgrown your current branding, or you’re starting fresh and want to get it right the first time.
You’d like to be booking your ideal clients and working on projects that bring high reward—both financially and creatively.
In-depth questionnaire on your brand’s background & goals to inform strategy.
Input call to kick things off and get to know you and your brand.
Brand positioning and strategy document.
Moodboard for visual direction.
Primary and secondary logo, plus a favicon/tiny logo.
Submarks or small illustrations.
Color palette informed with consumer psychology.
Typography system (the silent indicator of a good brand).
Social media profile graphics for Instagram or LinkedIn.
Photography direction.
5 stock photos.
Brand usage guidebook.
Example layouts and mockups.
Social media graphics to announce your launch.
Social media template (Canva) for you to update for continued on-brand posts
Handoff call to review how to use your new assets.
What’s Included in a Strategic Brand Design
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BACKGROUND
KICKOFF CALL
POSITIONING
VISUAL DIRECTION
LOGO SUITE
LOGO EXTRAS
COLORS
FONTS
SOCIALS
PHOTO DIRECTION
STOCK PHOTOS
BRAND GUIDE
MOCKUPS
LAUNCH GRAPHICS
SOCIAL TEMPLATES
PERSONAL GUIDANCE
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The Strategic Brand Design
PHOTO DIRECTION
STOCK PHOTOS
BRAND GUIDE
MOCKUPS
LAUNCH GRAPHICS
SOCIAL TEMPLATES
PERSONAL GUIDANCE
SOCIAL BIO IMAGES
BACKGROUND
KICKOFF CALL
POSITIONING
VISUAL DIRECTION
LOGO SUITE
LOGO EXTRAS
COLORS
FONTS
WHAT’S INCLUDED IN
In-depth questionnaire on your brand’s background & goals to inform strategy.
Input call to kick things off and get to know you and your brand.
Brand positioning and strategy document.
Moodboard for visual direction.
Primary and secondary logo, plus a favicon/tiny logo.
Submarks or small illustrations.
Color palette informed with consumer psychology.
Typography system (the silent indicator of a good brand).
Social media profile graphics for Instagram or LinkedIn.
Handoff call to review how to use your new assets.
Photography direction.
5 stock photos.
Brand usage guidebook.
Example layouts and mockups.
Social media graphics to announce your launch.
Social media template (Canva) for you to update for continued on-brand posts.
How will this work?
From the very beginning, you’ll have a clear timeline for every phase of the process. I don’t want you wondering about what happens next.
At the end of our project, you’ll walk away with everything you need for your brand to stand out, built on strategy instead of guesswork.
How will this work?
From the very beginning, you’ll have a clear timeline on next steps and deliverables as I walk you through each phase of the brand design process.
At the end, you’ll walk away prepared with all of the tools you need for your brand to stand out in a way you’ll feel proud of.
Cara Elias,
Psychiatric Nurse Practitioner
“
I am still so obsessed with the branding. I absolutely loved working with Kristin! She was super responsive and answered all my questions.”
It was such an incredible experience working with Negroni — highly recommend it!
Hugo Lawrence,
Oatly CEO
IF YOu’VE EVER THOUGHT…
“I wish someone could figure this out for me. I have so much on my plate at all times!”
THEN THIS IS THE RIGHT FIT FOR YOU.
Book an Intro Call
“I need my branding to look as professional as my services are.”
“I DIY’d my branding, and it worked for a while, but I'm ready to look serious.”