the strategic brand
Think of this premium package as soul searching for your brand.
Intended to uncover your brand’s DNA, clarify your vision, and position you for success in your market, the Strategic Brand suite lays the foundation for a thoughtful and impactful launch.
This is for you if you need
✓ A DEEP DIVE INTO YOUR BRAND
We will discuss all of the nuances of your brand, research your ideal clients, and review your competitors to find your unique strategy.
✓ A SUPER SOLID FOUNDATION
We’ll define your brand’s positioning and voice to differentiate you from the competition, and then create custom visuals that embody your uniqe strategy.
✓ A FULL SUITE OF BRAND TOOLS
A suite of logos, color palette, typography system, business cards, sample layouts, and social posts. All of the tools you need for your business communications.
In-depth questionnaire on your brand’s background & goals to inform strategy.
Input call to kick things off and get to know you and your brand.
Brand positioning and strategy document.
Moodboard for visual direction.
Primary and secondary logo, plus a favicon/tiny logo.
Submarks or small illustrations.
Color palette informed with consumer psychology.
Typography system (the silent indicator of a good brand).
Social media profile graphics for Instagram or LinkedIn.
Photography direction.
5 stock photos.
Brand usage guidebook.
Example layouts and mockups.
Social media graphics to announce your launch.
Social media template (Canva) for you to update for continued on-brand posts
Handoff call to review how to use your new assets.
What’s Included in a Strategic Brand Design
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BACKGROUND
KICKOFF CALL
POSITIONING
VISUAL DIRECTION
LOGO SUITE
LOGO EXTRAS
COLORS
FONTS
SOCIALS
PHOTO DIRECTION
STOCK PHOTOS
BRAND GUIDE
MOCKUPS
LAUNCH GRAPHICS
SOCIAL TEMPLATES
PERSONAL GUIDANCE
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The Strategic Brand Design
PHOTO DIRECTION
STOCK PHOTOS
BRAND GUIDE
MOCKUPS
LAUNCH GRAPHICS
SOCIAL TEMPLATES
PERSONAL GUIDANCE
SOCIAL BIO IMAGES
BACKGROUND
KICKOFF CALL
POSITIONING
VISUAL DIRECTION
LOGO SUITE
LOGO EXTRAS
COLORS
FONTS
WHAT’S INCLUDED IN
In-depth questionnaire on your brand’s background & goals to inform strategy.
Input call to kick things off and get to know you and your brand.
Brand positioning and strategy document.
Moodboard for visual direction.
Primary and secondary logo, plus a favicon/tiny logo.
Submarks or small illustrations.
Color palette informed with consumer psychology.
Typography system (the silent indicator of a good brand).
Social media profile graphics for Instagram or LinkedIn.
Handoff call to review how to use your new assets.
Photography direction.
5 stock photos.
Brand usage guidebook.
Example layouts and mockups.
Social media graphics to announce your launch.
Social media template (Canva) for you to update for continued on-brand posts.
How will this work?
From the very beginning, you’ll have a clear timeline on next steps and deliverables as I walk you through each phase of the brand design process.
At the end, you’ll walk away prepared with All of the tools you need for your brand to stand out in a way you’ll feel proud of.
How will this work?
From the very beginning, you’ll have a clear timeline on next steps and deliverables as I walk you through each phase of the brand design process.
At the end, you’ll walk away prepared with all of the tools you need for your brand to stand out in a way you’ll feel proud of.
Cara Elias,
Psychiatric Nurse Practitioner
“
I am still so obsessed with the branding. I absolutely loved working with Kristin! She was super responsive and answered all my questions.”
It was such an incredible experience working with Negroni — highly recommend it!
Hugo Lawrence,
Oatly CEO
IF YOu’VE EVER THOUGHT TO YOURSELF:
“I wish someone could figure this out for me. I have so much on my plate at all times!”
THEN THIS IS THE RIGHT FIT FOR YOU.
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“I need my branding to look as professional as my services are.”
“I DIY’d my branding, and it worked for a while, but I'm ready to look serious.”